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Frithjof Netzer

Senior Vice President, BASF 4.0
At BASF, we create chemistry - and have been doing so for more than 150 years. As the world's leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation we enable our customers in nearly every industry to meet the current and future needs of society.” Frithjof Netzer leads the digital transformation at BASF across divisions, regions and functions with the BASF 4.0 project. Digital core technologies such as internet of things, big data analytics, mobility devices and augmented reality are systematically merged with BASF’s value chain. This includes procurement, supply chain, logistics, engineering, manufacturing, marketing & sales and innovation. Based on this BASF adds value to customers through digitally enabled products and services. Horizontal and vertical connections are used to increase effectiveness and efficiency of customer and supplier interactions. Frithjof joined BASF in 1999 and held a variety of business and procurement leadership roles in coatings, hygiene, petrochemicals and performance chemicals. His jobs were located in Münster / Germany, Mt. Olive, NJ (USA), Charlotte, NC (USA), Ludwigshafen / Germany and Hong Kong. He holds a doctoral degree in business administration from the University of Münster, Germany based on research work in the airline industry.

BASF

BASF Corporation manufactures and supplies basic chemicals and intermediates ranging from solvents, plasticizers, and monomers to glues and electronic chemicals, as well as raw materials for detergents, plastics, textile fibers, paints and coatings, plant protection, and pharmaceuticals. The company also provides petrochemicals, monomers, and intermediates; vitamins and food additives, as well as ingredients for pharmaceuticals, hygiene, home, and personal care; other products for the paper industry, oil and gas production, mining, and water treatment; and dispersions and pigments, care chemicals, nutrition and health products, paper chemicals, and performance chemicals. In addition, it offers functional materials and solutions, such as catalysts, battery materials, engineering plastics, polyurethane systems, automotive and industrial coatings, concrete admixtures, and construction systems; and performance materials for automotive, electrical, chemical, and construction industries, as well as for household applications, and for sports and leisure. Further, the company engages in the exploration and production of oil and gas. Furthermore, it offers WorldAccount, a Web-based transaction and information platform; and analytics, eco-efficiency analysis, and technical services. It serves industries, such as aerospace, agriculture, automotive, chemicals, computer and electronics, construction, electrical equipment, feed, food and beverage, furniture, home, leather and apparel, machinery, mining, miscellaneous manufacturing, nonmetallic mineral products, oil processing, packaging, personal care, pharmaceutical, plastics product manufacturing, primary metal, printing and graphics, pulp and paper, rubber, textiles, transportation, utilities, wind energy, and wood. It has a strategic relationship with American Superconductor Corporation. The company was founded in 1865 and is headquartered in Florham Park, New Jersey. BASF Corporation operates as a subsidiary of BASF SE.