Nick Richardi is the Director of Smart Product Strategy and the Rehrig Innovation Center for the Rehrig Pacific Company, a sustainable transport packaging manufacturer and supply chain solutions provider. His leadership and guidance play a critical role in transforming this 103 year old, family run manufacture into a 21st century digital industrial company. Specializing in brand, product and platform development his responsibilities include managing electrical/RF engineering research, technology hardware development, IoT/data business models, driving innovation culture, technology based intellectual property and smart product platform strategies. Nick also invests time with medical data and device platform startups specializing in the disruptive replacement of manual records and procedural practices.