Chris is responsible for leading business strategy and implementation of the award winning Coca-Cola Freestyle dispenser platforms that are currently installed throughout North America, EU and Asia. There are currently more than 35,000 of these smart dispensers that share data daily allow for automated product replenishment, pro-active service monitoring and remote content distribution. Prior to his current role Chris directed the IT team delivering the solutions that enable the Coca-Cola Freestyle dispenser global network, mobile device management, business intelligence and data management. Previously Chris led the NA Interactive Marketing IT team with responsibility for the development and ongoing deployment phases of the MyCokeRewards platform along with multiple Consumer web and mobile marketing initiatives. Chris has been with The Coca-Cola Company for 10 years in leadership roles in the Global Innovation and Information Technology groups supporting leading edge consumer and customer initiatives. Prior to joining The Coca-Cola Company, Chris spent 5 years as an IT Consultant for an Internet start-up, E-Certify, where he led initiatives for their large financial clients, including Bank of America, Fidelity Investments and Morgan Stanley. He holds a Bachelor of Science in Management from The Georgia Institute of Technology.